Advertising Campaign Strategy and design.
WHO Sydney Jewish Community organisation, service the young Jewish community in Sydney - through education, support and events.
OPPORTUNITY To increase awareness, participation and engagement amongst the younger members of the Sydney Jewish community.
INSIGHT There is initial reluctance to engage, based on the mindset that this is a Jewish organisation like many they have experienced in their younger years. They are also at a time in their life when they are looking for new experiences outside their own culture. However, when they do engage, they surprised at how much they enjoy their ‘Shalom’ experience.
POSITIONING This is a campaign about demonstrating relateable experiences that have fallen short of expectations and comparing a ‘Shalom’ experience/event, as one that over delivers.
APPLICATION Outdoor adshell and posters, mobile landing page, mobile event landing page, event print and merchandise.
Company annual report website design.
WHO T-LAB, an Innovation company.
OPPORTUNITY To increase funding from existing and new investors.
INSIGHT Alpha male, impressionable, high flyer and has capital to invest. Looking for global changing enterprises that can, first, make money and look good, whilst also doing great things for the planet.
APPLICATION Annual report summary published on a desktop website.
Brand, product and packaging design.
WHO Cross collaboration between world class perfumery school ISIPCA Paris, and influencer renowned for speed and action.
OPPORTUNITY To create scents for specific moments / desired outcomes.
INSIGHT You can harness the power of smell and consciously use it to your advantage.
POSITIONING Within the first seven seconds of meeting, people will have a solid impression of who you are. So how can we optimise these first seven seconds?
APPLICATION Packaging
Festival brand name, positioning and design.
WHO Byron Bay Council.
OPPORTUNITY Create an own-able Byron Bay event that can be packaged to take to major Australian cities and selected international cities. E.g. LA.
INSIGHT The world is looking for better ways to grow and consume food without leaving a footprint.
Locally produced food, wine and sustainable ethos and practices. From the beautiful Byron Bay. Made with the ‘future of our world’ in mind.
POSITIONING Moondrop is a grape that produces food, wine, doesn’t require any packaging, a gift from the earth - embodying everything Byron Bay stands for.
APPLICATION Postcard flyers, outdoor posters, program, event merchandise.
Magazine cover and article design.
WHO Universal Traveller magazine. Monthly distribution.
OPPORTUNITY The glamorous holiday isn’t so aspiring. It’s easily attainable. Travellers are looking for unique stories to come home with and to venture outside their comfort zone (for a week or two!).
INSIGHT Researched travel destinations for people who are looking for cultural immersion with or without the trimmings. A honest representation of a location, despite appearances.
APPLICATION Magazine article about North Korea as a travel destination.
Brand strategy and design.
WHO Russian Airline Company looking to compliment their premium airline with a budget airline brand.
OPPORTUNITY To capitalise on the growing trend of Russians travelling, targeting specifically millennials.
INSIGHT Domestic tourism in Russia is comparatively stronger than inbound tourism. Just under three quarters of travel spending was generated from domestic visitors in 2017.
POSITIONING Russian millennials love for foreign brands is not as strong as that of older generations, given that domestic brands offering similar levels of quality have begun to appear.
Emerging, excitement and escapism. Expanding your horizons beyond how your parents live theirs.
“The young hero will meet the Tsar before his great adventure begins.”
APPLICATION Logo, plane, outdoor, print, ticket app, rewards card, social
